Archive for June, 2009

I just want everyone to “get it”, you know?

Wednesday, June 24th, 2009
OK, so SNO.mobi is finished…
…actually, it will never be “finished” (too many amazing ideas & features to add) but it’s up & running & looking rather slick…
… And now it’s time to explain to the world (one snoLover at a time) why it’s the cleverest, most brilliantly useful thing since sliced bread!

But what if they don’t “get it” or worse, don’t care?
 
I truth, I’ve been working on www.sno.mobi for nearly 2 years… full time for the last 6 months… and invested quite a lot in it financially and emotionally.

I think it’s a brilliant idea – it’s certainly a world’s first – but I really must find a good way of telling people about it that gets them as excited as me!

If you’re reading this blog, would you please read my explanation below and tell me if it excites you… sounds cool… makes sense… would make you try out sno.mobi… etc…
I really need all the advice and feedback I can get…

My explanation goes something like this:

 

www.sno.mobi puts the whole ski resort in your pocket !

It’s the world’s first ski-resort guide on your mobile phone – it works on all phones and it’s free.

small inverted image from I just want everyone to get it, you know? post in www sno mobi posts category We don’t take our computer on holiday & rarely go to a net-cafe,

but everyone carries their phone in their pocket, everywhere, all the time.

There’s the usual snow forecast & piste conditions…

but sno.mobi also has bars & restaurants, events & babysitters, apartments 4 rent & property 4 sale…

… ski & snowboard instructors… taxi & buses… even snoJobs & all attractions & facilities… for Hundreds of the world’s top resorts!
Every listing has a map & you can even save your chalet address and get free navigation.
You even get free email if you join and that works on all phones too!
Yes, maps & navigation & email but you don’t need a fancy mobile – it works on ALL phones
and we don’t charge a penney!
In fact, we’ve designed the whole service for the small screen so page size is tiny, to avoid big data bills.
WHY?
We found that, like us, most skiers & boarders would prefer to support local business in-resort, to help keep ski comunities the vibrant & buzzing places we love to visit – SNO.mobi  is designed to make that easy!
Also, it makes the world of difference to find out what areas are open/closed or have the best conditions or longest lift queues before you leave your apartment.
Also… there are a lot of other “also” ’s
ETHICAL BUSINESS
We also believe in ethical business - instead of maximising what we charge a business to Get-Listed, we minimise it, so that everyone can afford to be found on mobile – from the awesome Ecole du Ski Francais to the chalet girl who needs to earn a bit extra by babysitting.
Most quality ski resort guides charge one to two hundred euros per year for a “Business Listing” – we’ll charge just €29
It’s because they need to spend all that extra money on their Google rank – but we don’t – in return for keeping it so cheap, we ask each business to add a link to us on their own website and/or put our sticker in their window – it’s a virtuous circle where the small business benefits instead of the Google billionaires.
There’s sooo much more I can say about the amazing service we’ve built and the strong socially responsible principles of our business…
… please please tell me how this all sounds…
… good? … useful? … ethical? … confusing? … like a scam? … the cleverest thing in the history of cleverness?
I’m off to Chamonix on Sunday to spend a week explaining to everyone why sno.mobi is so brilliant…
… I hope they “get it”
(re-post from Feb – moved from Blogger to www.SNO.travel/Blog )